وصف الوظيفه

E-CRM Executive | Digital Retail Overview of the role: The CRM Executive role is to ensure that campaigns for various brands are executed in an accurate and timely manner while maintaining proper hygiene with vendors and brands. The role would need a lot of interdepartmental coordination and people-oriented skills whilst keeping all stakeholders updated on developments on all CRM elements of the business What you will do:- Description of Accountability: Campaign Execution & Reporting Managing email customer communications and implementation processes as well as measurement. Managing SMS customer communications and implementation processes as well as measurement. Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize. Regular reporting of all campaign results channel-wise (Email and SMS) Stakeholder Management Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor. Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue). Track Performance & work on improvement plans Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate) Continually A/B test subject lines, content and design to drive key performance indicators for email channel Monitor and continuously improve CRM campaign deliverability rates Campaign Conversion Rate Other campaign operations 1. Merge Accounts as per brand request 2. Change Customer mobile number as per brand request المهارات Required Skills to be successful:- Good project management skills. Good working knowledge of Microsoft applications Sound knowledge of marketing principles. Up-to-date knowledge of new technologies and ability of applying it to marketing principles and Experience with tools like SalesForce, Emarsys, Braze or Responsys Ability to work individually and ability to handle self-driven projects efficiently. Conversant with report writing, business procedures and correspondence. Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance. Statistical knowledge for analysing systems and data Effective presentation of information and strong spoken language skills for responding to questions from managers, clients and the general public. What equips you for the role: Bachelor Degree in Marketing (Masters Preferred) 5-7 years’ experience in CRM Proven ability to achieve goals. Thinking and Analytical Skills. Business Acumen Leadership Skills and Strategic Thinking Good communication skills Excellent relationship skills Accountability